Former N.B. premier appears in Nature Conservancy of Canada campaign

A familiar face is featured in a new media campaign to promote the work of the Nature Conservancy of Canada.

Former New Brunswick Premier Frank McKenna is part of the "Nature Stories" campaign, which highlights the personal stories of the non-profit group's donors and the reasons they support conservation.

In a videotaped message, McKenna recalls the joys of a childhood spent outdoors and invites New Brunswickers to help conserve the province's rivers and forests for future generations.

McKenna made a $100,000 donation to the conservation group in 2015 to help conserve 2,100 acres and eight salmon pools along the Bartholomew River – a key tributary of the Miramichi River.

The 30-second PSAs will air over the next several months.