UNB Athletics unveil new brand, logo

The University of New Brunswick Athletics has unveiled a new name and a new look.

The new brand includes a new logo and sees the Varsity Reds become, simply, the Reds.

UNB's Director of Athletics John Richard says they had difficulties at times with the word "Varsity", as some students saw it as elitist and exclusionary.

The new logo, which features UNB's trademark red, white, and black, is a circle, which the university says "binds UNB Reds from around the globe, and ties the Reds past and future together, with a modern 'R.'"

The new logo has already been applied, at centre ice, in the Aitken Centre, and is prominent in the new high performance training centre in UNB's new Kinesiology building.