'Shoppable' Instagram Stories Are A Thing Now

How crazy is this? 

Instagram just totally 100% stepped up their game. As if they don't already rule the 'Stories' game... it just got better, or maybe worse if you have no self control? Instagram stories are officially 'Shoppable'. This means that companies can use a little shopping bag icon that you can click on within the story to go straight to the page where the product is and buy it right then and there. The only way this will be extremely dangerous is if it were to buy it automatically right when you click it... but hopefully it never comes to that. What do you think? Cool? Or too much?