Velcro + 20 Other Unknown Brand Names

Did you know Velcro was a brand name? And they’re mad about it.

Velcro Cos. has released a music video with a message it hopes will stick as well as its products: "Don't Say Velcro." The video features actors & a few actual lawyers, pleading with the public to respect the company's brand and refer to similar "scratchy, hairy" products as "hook and loop" fasteners.


Velcro CEO Fraser Cameron says the video was viewed more than 4 million times worldwide.  Swiss engineer George de Mestral invented Velcro in the 1940s after studying burrs that stuck to his dog's fur during a walk in the woods. The company's fasteners are now found on everything from spacesuits to diapers, but Velcro's patent expired in 1978, allowing competitors such as 3M to move into the market.


Other brand names that people use as generic terms:

  • Jet Ski
  • Bubble Wrap
  • Jacuzzi
  • Crock-Pot
  • Seeing Eye Dog
  • Chapstick
  • Kleenex
  • Ping-Pong
  • Popsicle
  • Band-Aids
  • Dumpster
  • Novocain
  • Xerox
  • Plexiglas
  • Styrofoam
  • Formica
  • Frisbee
  • Hula Hoop
  • Windbreaker