PHOTOS: The Weeknd Breaks Off H&M Partnership Over Racist Hoodie

Well, that's one way to start the week.

H&M has taken the spotlight over the release of a new hoodie that many see as racially insensitive. 

The hoodie reads: "COOLEST MONKEY IN THE JUNGLE" 

H&M

Many powerful figures have stepped forward sharing their dissapointment in the clothing giant.

The Weeknd even breaking off his partnership, as seen via Twitter.

If you want to read more on the story, check out CTV's coverage HERE