WATCH: IKEA Gives Discount If You Pee On Their Ad

Yea....IKEA launched this campaign in Europe. You can receive an "IKEA Family Price" if you PEE on their magazine ad.

Well, sort of.  The company has engineered their magazine ads to double as a pregnancy test. So if you pee on the page and you're pregnant a reduced price will appear on the page. Weird, yes. However, it's also kinda cool too.