Selena Gomez Debuts New Coach Campaign

Selena Gomez appears in a brand new campaign for Coach handbags.

The pop star teamed up once again with photographer Steven Meisel (and stylist Karl Templer) for the images, which showcase the Parker, a new design available next month.

"A New Year’s first just for you guys," Gomez wrote on Instagram, where she has 132 million followers. "I’m so excited to reveal my new @Coach campaign."

Another image features Gomez with a handbag that Coach will debut later this year.

In a press release, Coach creative director Stuart Vevers said: “The Coach girl is real—she’s riding the subway or, this season, hanging out in her cool NYC apartment. Steven Meisel’s photography brings a layer of magic to those seemingly everyday situations.

“Whilst Selena has a warmth that’s special—there is also an authenticity and realness to her that brings the campaign to life.”

This is the second campaign Gomez has done for the brand since announcing a partnership in 2016.

Coach is part of Tapestry Inc., which also owns Kate Spade New York and Stuart Weitzman.