"Fiji Water Girl" Got $12 Million In Free Advertising For Fiji Water
Fiji Water Girl has done pretty well for herself.
Kelleth Cuthbert (who is originally from Toronto!) was the woman everyone saw at the Golden Globes Sunday night. She photobombed celebrities who walked the red carpet while holding a tray of Fiji Water.
According to marketing experts, Fiji Water got the equivalent of $12 million in free advertising thanks to the way Cuthbert placed herself on the red carpet.
Cuthbert said it was all strategic and about the angle.