The Weeknd Won't Work With H&M After Seeing 'Deeply Offensive' Photo

The Weeknd is parting ways with H&M after seeing their ad of a young black boy wearing a hoodie that says "Coolest Monkey in the Jungle".

He tweeted "woke up this morning shocked and embarrassed by this photo, I’m deeply offended and will not be working with @hm anymore…”

The Weeknd partnered with H&M this past March and released two collections with them. 

A rep for H&M told Pitchfork they "understand many people are upset with the image", "can only agree" and are "sorry the picture was taken". They've removed it from their website and it won't be sold in stores.