ESS: 'Poison parasite counter' - A new cognitive technique to sway public opinion

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Some successful advertisements may be deploying a cognitive technique called the 'poison parasite counter,' which research has shown to be very effective at swaying public opinion, especially in politics. Dan Riskin, CTV's science and technology specialist, breaks down to Evan what exactly this technique is and why it's so effective. Listen to The Evan Solomon Show podcast on the iHeart radio app, Apple Podcasts, Spotify, or wherever you listen to your podcasts.