29th annual Project Red Ribbon campaign launched

Launch of MADD Canada Project Red Ribbon campaign at Ottawa City Hall, Nov. 1, 2016

You'll soon notice the iconic red ribbons tied to vehicles around the city again.

MADD Canada launched the 29th edition of their Project Red Ribbon campaign Tuesday morning at City Hall.

The annual campaign sees people tie the ribbons to their vehicles as a pledge not to drink and drive.

Lise Fournier with MADD Ottawa lost her husband Alain Seguin three years ago, when he was struck by a drunk driver at the corner of Bank and Laurier.

"On October 2nd, 2013, at 3:54 a.m., my soulmate, my spouse, and the love of my life was killed by an impaired driver," Fournier said. "The crash was 100% preventable, avoidable, and senseless."

"Make no mistake," Fournier added. "These crashes are always horrific in nature. There's no sugar-coating this. Every day, on average, four Canadians are killed and 175 more are injured due to impairment-related crashes."

Red ribbons will be tied to vehicles belonging to the Ottawa Fire Services, the Ottawa Paramedic Service, the Ottawa Police Service, the Gatineau Police Serivce, the Ontario Provincial Police, OC Transpo Special Constables, the Canadian Forces Military Police, and the Royal Canadian Mounted Police.


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