Life-sized decals of Tom Hanks used as physical distance markers in Toronto

Tom Hanks

Tom Hanks has often played a role model on the big screen _ but he's being used as a different kind of example in downtown Toronto.

Decals of Hanks have been laid on the ground outside of LCBO stores, using his six-foot frame to help customers maintain their physical distance in line.

Public Inc., a Toronto-based marketing agency, developed the non-profit initiative to inject some fun into physical distancing as the city moves toward Stage 3 of reopening.

Hanks and his wife Rita Wilson were diagnosed with COVID-19 in March, but both have recovered from the illness.

Phillip Haid, the co-founder and CEO of Public Inc., says that to the best of his knowledge Hanks is not yet aware of the campaign, but he hopes it will catch the two-time Oscar winner's attention.