WATCH: Touching new Starbucks ad is about a trans teen changing his name

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A new Starbucks ad follows a trans boy as he starts going by his new name. In the ad, which is part of the “What’s your name?” campaign for Starbucks, a trans teen named James keeps on getting called by his deadname – at the doctor’s office, on his student ID card, by family. At the end of the ad, James goes to Starbucks, where an employee asks him what his name is. “It’s James,” he responds, and the employee writes it on the cup.