Town launches new 'Invest Saugeen Shores" brand
The Town of Saugeen Shores launched its new “Invest Saugeen Shores” brand at Monday night's Committee of Whole meeting.
Elements of the brand introduced include new marketing materials, a promotional video, and a dedicated webpage to the Invest brand that features key economic indicators on a range of topics.
The town says the Invest Saugeen Shores brand will create a strong and distinct look and feel for the Town’s economic development efforts, and the materials will be used in the recruitment of potential investors, entrepreneurs, and others.
The Town’s economic development work has resulted in many successes to date, from bringing two new hotels to the community through the Community Improvement Plan (CIP) to the opening of 20 nuclear suppliers and many new businesses here in the last several years.
Economic development initiatives created and implemented by Saugeen Shores have also been recognized through numerous national and international awards.
“Saugeen Shores is one of the best places to live in Canada, but it is also one of the best places to invest,” said Mayor Luke Charbonneau. “We are telling our story in a number of ways, and the Invest brand is an important piece for our community’s economic development.”
The public can view the new brand and its materials at saugeenshores.ca/Invest