Pearl Jam Debuts New Song In Verizon Super Bowl Ad
A new Pearl Jam song called "River Cross" was featured in Verizon's Super Bowl commercial on Sunday (February 2nd). The track, which will appear on the band's upcoming Gigaton album, soundtracked a 60-second spot called "The Amazing Things 5G Won't Do," which also featured a voice-over from legendary actor Harrison Ford.
The spot marked the first time that Ford has ever done a commercial voice-over, while Verizon chief marketing officer Diego Scotti told Variety that Pearl Jam singer Eddie Vedder played an important role in Verizon securing the rights to use the song.
Gigaton is due on March 27th and will be Pearl Jam's 11th studio effort. The disc is also the band's first studio album since the Grammy Award-winning Lightning Bolt, which came out in 2013. The band has already shared a first single called "Dance Of The Clairvoyants."
In support of Gigaton, Pearl Jam will embark on a first leg of North American tour dates in March and April. The 16-date tour kicks off on March 18th in Toronto and wraps with a two-date stint in Oakland on April 18th and 19th.