DWBIA's Swift-Mas Christmas contest proving successful for downtown businesses


A holiday contest put on by the Downtown Windsor Business Improvement Association (DWBIA) is having great impacts on businesses in the downtown core. 

Swift-Mas Christmas started Dec. 2 and runs until Dec. 27. The contest calls for consumers to purchase anything from a business in the DWBIA boundary, upload a receipt on the DWBIA website and enter to win a trip to see Taylor Swift in Toronto Nov. 2024, including travel and accommodations. 

Chris MacLeod, Chair, DWBIA says he and his team are ecstatic at the response.

"To date we've had over 500 entries, we've had people shop at over 150 downtown businesses, and the spend has been just over $21,000. People are definitely coming out and definitely supporting are downtown businesses, and we're going to have one lucky winner who is gonna go and see Taylor Swift. Super exciting."

He says it's just not Taylor Swift tickets that are up for grabs.

"There's a fantastic second prize that includes a pair of Detroit Lions tickets for 2024, a pair of tickets to go and see the Windsor Spitfires, and also a pair of tickets to go and see Russell Peters at Caesars Windsor."

MacLeod says he's hoping this will keep people coming back downtown long after the contest ends. 

"Hoping that as people come back downtown, you know maybe they haven't been downtown in a while and come downtown and they have a great experience shopping and exploring. We had thousands of people down here for the Santa Claus parade that had a fantastic experience, and so we're just looking to change people's perception of our downtown, and part of that is getting them downtown and having them have a great experience while they're here."

A selection of Taylor Swift offerings at Dr. Disc Records, 471 Ouellette Ave, Windsor. (Photo courtesy of Dr. Disc)

A selection of Taylor Swift offerings at Dr. Disc Records, 471 Ouellette Ave, Windsor. (Photo courtesy of Dr. Disc)

Liam O'Donnell, owner and operator of Dr. Disc Records, 471 Ouellette Ave, says they've seen an increase in business.

"There's one customer in particular, he comes in every single day to get a receipt because his daughter wants to go so bad."

He says he appreciates the BIA doing an initiative like this.

"Anything to do with music and downtown I'm always backing, and Taylor Swift, we sell so much of her, that it's a bright idea."

O'Donnell says Dr. Disc will be offering 25 per cent off used product on Boxing Day. 

The contest closes Dec. 27 and entries can be made by clicking here: downtownwindsor.ca/swiftmas-christmas/.