United Way says Child Poverty an Unignorable Issue


The United Way has launched its annual fundraising campaign in Windsor.

The goal is to once again raise $5 million, the organization announced Friday.

The theme for this year's United Way fundraising campaign is "un-ignorable." It comes from the fact Windsor-Essex has the highest rate of childhood poverty in the country.  

In addition to the Advocacy Through Art theme of the kick off, much of United Way’s marketing campaign features bold, ‘#Unignorable’ art prints from renowned Canadian artist Malika Favre.

In spring 2020, United Way will shift the focus of its investments to youth and families in West Windsor, Downtown Windsor and Leamington to tackle the root causes of poverty in Windsor-Essex County.

This year's lead organization for the campaign is Reliance Home Comfort.

Operations Manager Lynda Pizzolito says they want to be involved in helping solve the problem.

"Being able to talk about the concerns the United Way is trying to tackle and be able to be the champion to work with them and make sure we're getting out in this community and do what we can to be able to solve some of those issues," she says.

Pizzolito says people in the company are familiar with the concern.

"We see the impact of poverty every day in the community.  Reliance Home Comfort wants to be part of the solution, our team members are out there every day and really do see the effects and that's really what drove us to want to be part of the solution," she says.

The Essex County Kick Off takes place on Oct. 3 at Leamington District Secondary School, where students will be involved in the interactive installation.


With files from CTV Windsor