WERCC launches first-ever Business Confidence Survey

The Windsor-Essex Regional Chamber of Commerce wants to know about the biggest issues and challenges facing its members.

The chamber is launching its first ever Business Confidence Survey to pinpoint and give priority to the challenges the Windsor-Essex business community faces.

The results of the survey will help guide the chamber in its advocacy efforts with governments at all levels, play a pivotal role in shaping future policy resolutions, influencing budget submissions, and providing essential insights for ongoing collaboration with elected officials and government entities. 

Rakesh Naidu, President and CEO of the chamber of commerce, says they need to identify the various supports the businesses need, whether that is through advocacy or program support.

"We want to identify all of these so that we can better serve our members, better advocate on their behalf, and take some of their issues and concerns to maybe address it through policy resolutions. Or maybe take it directly to the parties that can actually influence and help these businesses work on some of the challenges and the barriers," he says.

Naidu says they are always advocating on behalf of their members but they want to make the system better so it caters to all the members.

"We do have, often, conversations with our members. We do roundtables, we are having members come to our events, so we collect a lot of input and data from them. But this is another opportunity, another source to come to us, so we're doing it in a much more scientific manner," he says.

The survey is expected to be available on the chamber's website over the next month.

All survey respondents will receive two complimentary tickets to one of the Chamber’s After Business Networking events that can be redeemed until the end of June 2024 ($40-$70 value). The Chamber will also draw five winners from the respondents who will receive one, $100 gift certificate to a local restaurant.