Tim Hortons launches loyalty rewards program

Tim Hortons Rewards

If Tim Hortons is part of your morning routine, you'll soon be rewarded with free coffee and donuts.

After more than a year of testing, the company launched it's new loyal program nationwide this morning.

You can pick up a swipe card or set it up on the company's smartphone app.

Customers will be rewarded after every seven visits (where they spend at least 50 cents) with a free coffee, tea or baked good.

Tim Hortons has been trying to fend off competition for chains including McDonalds and Starbucks, which both have customer loyalty programs.