A new campaign will shine new light on domestic violence in memory of a New Brunswick woman who was murdered by her ex-partner.

The Kennebecasis Valley plans to "light the town up purple" for women and children escaping abuse.

Seven years ago, Const. Kelley McIntyre responded to a call that would change her life.

The police officer was one of the first on scene after Tanya Shand was murdered.

She was killed by her ex-common-law partner in front of her then six-year-old daughter on May 22, 2013.

"Since that time, I've been working with Tanya's family to not only keep her memory alive, but to keep another family from going through the same kind of tragedy they've gone through," McIntyre said.

The first annual Tanya Shand Memorial Milk and Cookie Run was held in 2015, but organizers are taking a different route this year because of COVID-19.

They are selling strings of purple lights instead in an effort to "light up the town purple" throughout November.

The money is going towards Hestia House, a shelter in Saint John, N.B., for abused women and children.

"I've had some personal experience as far as domestic violence and how that works and what the challenges are in trying to get out of it, so I just feel like it's something we really need to get on board with," McIntyre said.

So far, 150 strings of lights have been sold for $100 each to raise money in the memory of a woman whose life was cut tragically short.

"It was very traumatic for all officers that were there as well as the family and it still reverberates for all of us in this office," said Cpl. Tom White of the Kennebecasis Valley Regional Police.

A pajama day is also being held this month, on Nov. 27.

"When I think back to being involved in Tanya's case, that morning, her daughter actually did leave in her pajamas," McIntyre recalled.

Click here to order lights in support of the campaign.