The design of the new Ontario licence plate is seen in this image from Service Ontario shared Monday, Feb. 3, 2020.

As of Feb. 1, anyone in need of a new Ontario licence plate will get one of the province's 'new and improved' plates.

The new plates are supposed to be more durable, more reflective and have the new slogan, 'A place to grow.'

But perhaps one of the most visible changes is the colour, with new plates in vibrant shades of blue instead of the traditional white.

The plates are also completely flat and have gotten smaller, to match the North American standard.

I’m excited to announce that Ontario’s new, more durable license plates are now available at your local @ServiceOntario! Thank you to my colleagues @LisaThompsonMPP and @KingaSurmaMPP for their hard work on this project. pic.twitter.com/yqDJ7qTlbI

— Doug Ford (@fordnation) February 3, 2020