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Shoppers Drug Mart is launching a new women's health campaign called "Love You" in Windsor, Ont., on Tuesday, Oct. 1, 2019. (Stefanie Masotti / CTV Windsor)

Windsor Regional Hospital is teaming up with Shoppers Drug Mart to launch a new women's health campaign called "Love You."

Customers at 20 Shoppers Drug Marts across Windsor-Essex can make donations at the cash register to help the stores "grow their tree" by purchasing a paper leaf for $1, butterfly for $5, apple for $10, or bird for $50.

The piece of equipment is used identify breast cancer in people who have no signs or symptoms, or to investigate the cause of a breast mass.

“The 3D mammogram is becoming more common in the health care sector, but isn't yet available at all medical facilities,” says Dr. Deljit Dhanoa, the Chief of Diagnostic Imaging at Windsor Regional Hospital. “Introducing this technology at Windsor Regional Hospital will improve our ability to detect or rule out breast cancers in women and allow us to make a more efficient diagnosis.”

Pharmacist Matthew Thibert says it's imperative we make the woman in our lives a priority.

"Research shows 74 per cent of Canadian women don't put themselves first," says Thibert. "The best way for a woman to care for her family and everyone around her is to put her own health first."

The goal is to raise $50,000 to buy a 3D digital mammography scanner.

The campaign runs from Oct. 5 through Nov. 2.