The fall out continues from the revelation at least eight UCP staffers, including five elected officials, recently travelled outside Canada against public health advice.

Political observers, ethics experts and other Albertans are voicing outrage, demanding someone be held responsible.

On Dec. 23, MLA Tanya Fir posted a Facebook video holiday greeting in beautiful Carburg Park, which is within the riding of Calgary-Peigan, but it turns out Fir was nowhere near her riding on Christmas.

She travelled to Las Vegas to be with her sister, despite a provincial recommendation against non-essential travel and a government directive to spend Christmas with only your household.

“I am not happy,” Premier Jason Kenney said in a news conference held on New Years Day.

He publicly reprimanded the growing list of UCP MLAs and staff members who defied their own government’s travel advisory over the holidays.

The list includes Fir, Red Deer’s Jason Stephan who went to Arizona, Lesser Slave Lake’s Pat Rehn who travelled to Mexico, Calgary’s Jeremy Nixon who went to Hawaii, and Municipal Affairs Minister Tracy Allard, who also vacationed in Hawaii.

Some have apologized. Allard held a telephone press conference on Friday where she called her trip an “incredible lack of judgement.”

“I know that I’m held to a higher standard and in retrospect, I definitely made the wrong decision,” she said.

Others made social media posts, including Fir.

At least three high-ranking political staff members also travelled abroad. The press secretaries for education and advanced education posted from Hawaii and the premier’s chief of staff, Jamie Huckabay travelled to the U.K.

But while Kenney handed out a reprimand, he refused to go so far as to punish any of the travellers. Some experts say he didn’t go far enough.

“I don't think Kenney has fully grasped the anger that's in this province,” said Mount Royal University political scientist Duane Bratt.

“Those that were opposed to the restrictions are mad as hell, and those that support those restrictions and followed them, are also mad as hell.”

“The reason it looks ugly is because it is ugly,” said Arthur Schafer, ethics professor from the University of Manitoba.

He believes the government hypocrisy could lead to more Albertans breaking rules and recommendations.

“I think that message is so corrosive of public trust that it could cost lives.”

The jet-setting United Conservatives drew fire on social media from many Albertans who followed the government’s multiple pleas and stayed home for the holidays away from family and friends.

Tweeting from the TROPICAL PARADISE garden of Royal Alexandra Hospital on 26 hour shift on Saturday. Unlike UCP MLAs, this is the closest any of us medical residents have gotten to a tropical experience during the #COVID19 pandemic. #ableg #abhealth #abpoli pic.twitter.com/CkR9vX7tw4

— Pakdel.MD.PhD. (@DrAmirPakdel) January 2, 2021

When Minister Allard says she went to Hawaii because it was a 17 year family tradition, does it sound like she’s saying her family is more important than your family? Just me? #ableg #abpoli

— Marty Chan (@Marty_Chan) January 1, 2021

@jkenney @TracyAllardUCP my mother who lives in a LTC spent the holidays ALONE! My brother drove from GP to visit her for 15 minutes (maximum time allowed) on the 23rd as only one of us 3 brothers could see her. I personally haven’t seen her since August due to lockdown in her

— Terry Truchan (@terry_truchan) January 2, 2021

“To see other people, especially the government to all of a sudden go, ‘Oh, except for me’ is very frustrating,” said Grande Prairie resident Terry Truchan.

A parody website has even been set up.

Criticism came, too, from former UCP MLA Scott Cyr, who called the vacations a “slap in the face” for his family and the average Albertan.

“It’s going to send the message to their fellow citizens that if you keep to the rules, you’re a sucker,” Schafer said.

While the premier has said there will be no punishment for MLAs and political staff, they’ve all been directed to return home, and Jason Kenney says there’s now an internal directive against international vacations. 

Alberta NDP leader Rachel Notley said all 24 of her MLAs were in Alberta over the holidays.

For the record, and because so many of you have rightfully asked, all 24 NDP MLAs are here in Alberta and have been for the duration of the holidays.
We take the public health orders seriously.#ableg #abhealth

— Rachel Notley (@RachelNotley) January 1, 2021

With files from CTV News Edmonton's Bill Fortier.