Lace up those Adidas x Ivy Park sneakers and get ready to workout with Beyoncé.
Peloton announced this week it has partnered with the superstar for a series of “themed workout experiences.”
The fitness company said Beyoncé is its most requested artist and the partnership will add classes that involve indoor cycling, running, strength, bootcamp, yoga and meditation.
“I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves,” Beyoncé said, in a release. “Peloton and I both understand how the power of music can help uplift and inspire those on their fitness journeys.”
As part of the deal – the financial terms of which were not disclosed – Peloton is donating two-year digital memberships to students at 10 historically Black colleges and universities in the U.S.
Peloton’s partnership with Beyoncé comes as the company’s app faces competition from the new Apple Fitness+ as well as the eventual re-opening of gyms that were forced to close during the pandemic.