BLACKPINK has reportedly smashed two records held by BTS – the most views for a music video in the first 24 hours and the fastest to hit 100 million views on YouTube.
The K-pop group’s “How You Like That” video, which premiered last Friday, racked up 82.4 million views within the first 24 hours, beating the 74.6 million views garnered by “Boy With Luv” by BTS ft. Halsey in April 2019.
“How You Like That” topped 100 million views within about 32 hours, topping “Boy With Luv” by about five hours.
In April 2019, BLACKPINK’s “Kill Your Love” video was viewed 56.7 million times in its first 24 hours.
Seven of the top 10 spots on YouTube’s 24-hour viewing records are currently held by K-pop acts: BTS has four, BLACKPINK has two and Twice has one.