Britney Spears was revealed Tuesday as the new face of Japanese-French clothing brand Kenzo.
The 36-year-old appears in several different images for the La Collection Memento No. 2 campaign, which was shot in L.A. by Peter Lindbergh.
“There is something very courageous about the younger generation just wearing whatever they want all the time, but I don’t know if I could do it at this point,” Spears told Vogue. “I think I would go and hide under a rug or something, because I’ve been dressing a certain way the past 15 years and I wouldn’t know how to react to a big change.”


On social media, some people are complaining that Spears is almost unrecognizable in the heavily Photoshopped photos.
“Are we… sure… that this is Britney Spears…?,” tweeted New York Times pop music critic Joe Coscarelli.
Check out some more reactions:
