A Canadian company is evoking rap superstar Drake to promote its new holiday “ugly sweater.”
The fleece sweatshirt, which sells for $49.99, features a Drake doppelgänger and the words “We The North Pole” — a play on the popular Toronto Raptors slogan.
“Aren't the VIEWS from the North Pole amazing? Celebrate your Christmas spirit AND your Canadian spirit at the same time with our ‘We the North Pole’ sweatshirt/sweater,” reads a description at RetroFestive.ca.
“Whether you're from The Six or elsewhere in Canada, you'll enjoy this tongue-in-cheek parody sweater riffing on Toronto's famous rapper.”
A press release from the company draws even more Drake connections.
“Started from the bottom, now we cheer!,” it reads.
RetroFestive.ca also sells “We The North Pole” T-shirts with “a depiction of Drizzy wearing a Santa hat” for $24.99.