Canadian singer and fashion entrepreneur Céline Dion will officially unveil her collection of gender-neutral children’s clothing on Tuesday.
Célinununu, a collaboration with Israeli company Nununu, is aimed at parents with deep pockets. The collection includes kids’ sweatshirts priced at $101, a $447 leather jacket, slippers that run $68, and a baby onesie for $71.
"Célinununu unites two forces by one voice: fashion has the power to shape people's minds," reads a message at the online store. "Inspire your children to be free and find their own individuality through clothes."
Dion teased the new venture on social media this week with a video clip that shows her being held down by an officer (the fashion police?) and handcuffed while she says: “It’s okay, it’s okay… I’m Céline Dion.”
Nununu – the name is a Yiddish expression for scolding a naughty child – was founded in 2009 by Tel Aviv-based designers Tali Milchberg and Iris Adler. Their unisex clothing line is a favourite of celebrity parents like Gwen Stefani, Hilary Duff, Elton John, Fergie and Pink.
Dion, who outfitted her twin boys in Nununu, sported the company’s $123 “adult eye sweatshirt” this Halloween, according to a family photo she shared on Instagram.
The 50-year-old chanteuse already has a partnership with Quebec-based Bugatti Group for a line of handbags, wallets, luggage and accessories, as well as a fragrance collection with American company Coty.