Today (November 4) the City of Toronto unveiled its new "Taylor Swift Way" street signs to coincide with Taylor Swift's upcoming six-date run at the Rogers Centre on November 14, 15, 16, and 21, 22, and 23.
In total there will be 22 signs (get it?) marking an honorary route downtown that connects Nathan Phillips Square to Rogers Centre until the end of November.
Fans can now bid on the signs, which will be put up for auction with proceeds going to the Daily Bread Food Bank. Rogers will be matching funds raised up to $113,000. More information can be found here.
In a news release, Mayor Olivia Chow said, “It’s our honour to welcome Taylor Swift to Toronto for nearly a Fortnight of music and magic. We hope fans are Enchanted by their walk down ‘Taylor Swift Way’ and will generously support the auction of these signs – each a keepsake for Evermore that will help a great cause."
In a post on X, the City wrote, "✨ "We had a blank space" and wrote her name... on street signs! ✨ We’re getting ready to welcome @TaylorSwift13 to Toronto & today we unveiled Taylor Swift Way to show how excited we are for her visit. Are you ready for it, Swifties? We are!🌈"
Toronto is gearing up for the Taylor Swift takeover with a series of upcoming events, including a series of Taylgate parties and a Taylor Swift-themed day at the One of a Kind Show.
✨ "We had a blank space" and wrote her name... on street signs! ✨
— City of Toronto (@cityoftoronto) November 4, 2024
We’re getting ready to welcome @TaylorSwift13 to Toronto & today we unveiled Taylor Swift Way to show how excited we are for her visit.
Are you ready for it, Swifties? We are!🌈#TorontoTStheErasTour… pic.twitter.com/CRbQcifgHM