Would you pay $10 for a chance to have Justin Bieber serenade you at your home or to have Robin Thicke write a love song just for you?
These are just two of a growing list of rewards being offered in a campaign to raise millions of dollars for several U.S. food programs during the COVID-19 crisis.
“I am going to auction off a cool experience where I fly to the winner’s home and I sing them ‘One Less Lonely Girl,’” Bieber said in a video message recorded outside his Ontario home. “I think this could be a cool opportunity and it would be fun for me. It would also help a lot of people in need right now, during this time.”
I’ve accepted the #ALLINCHALLENGE. Help me feed the hungry during this challenging time. Go to https://t.co/OjfuURDx9y to donate for a chance to have me fly to your town and sing OLLG to you. Thanks pic.twitter.com/wio7yXylgH
— Justin Bieber (@justinbieber) April 14, 2020
Bieber challenged Chris Brown and Kanye West to join the All In Challenge, launched on Tuesday by Philadelphia 76ers co-owner Michael Rubin.
In his video message, Thicke sang his pledge. “Tell me your name / Tell me your story / And I will write for you your own love song.”
I accept the #ALLinChallenge with @Fanatics! We’re working to raise $100 million to feed those in need. I’m writing a personalized love song as part of the challenge. Find out more at https://t.co/z1VWnN6fqD.
— Robin Thicke (@robinthicke) April 14, 2020
NOW, I challenge my friends @LeoDiCaprio and @Miguel to go ALL IN! pic.twitter.com/u1xAtBZUcz
Others accepting the challenge to auction off experiences include Miguel, The Chainsmokers and Timbaland.
Rapper Meek Mill chose to donate his 2018 Rolls Royce Phantom and Yo Gotti is auctioning his Platinum Presidential Rolex and his luxury tour bus.
