The internet can’t seem to get enough of the video for “I Love It,” a track by Kanye West and Lil Pump ft. Adele Givens.
On social media, the track has been described as one of the worst rap songs ever – but the video, directed by Spike Jonze, is a bonafide hit.
West and Pump are bopping around like they’re in a game of Roblox. The big suits… West’s facial expressions… it’s impossible to look away.
Posted on YouTube on Friday, after debuting at the inaugural Porn Hub Awards, the video quickly started trending and racked up tens of millions of views over the weekend.
It has sparked countless memes and a dance challenge.
"Humans have existed for 200,000 years yet we managed to be alive at the same time as kanye west and lil pump dressed up like roblox characters," reads one tweet about the video. "Blessed."
The oh-so-NSFW lyrics consist mostly of “You’re such a f**king ho / I love it.” West (wearing bling with his late mother's name) raps about breast implants, liposuction, oral sex, faulty contraception – and he admits: “I’m a sick f**k / I like a quick f**k.”
(This would be a good time to remind ourselves that West is the father of two daughters.)
"No disrespect to Pump or Kanye," rapper Bhad Bhabie said on Instagram. "I love ya'll both, but honestly that new song that ya'll two motherf**kas just put out is so f**king terrible. Like, that is literally the worst rap song of all time."
Love it or hate it, you won't be able to get it out of your head. You've been warned.
Click here to watch it.
And check out a handful of the clever responses to the video:
I can't believe Tom Brady was in the new Kanye West + Lil Pump music video pic.twitter.com/bmusnusmom
— Admiral Squishy (@Ramwoc87) September 7, 2018
"its gore tex" pic.twitter.com/YmjjkwJ7iv
— Seinfeld Current Day (@Seinfeld2000) September 7, 2018
Y’all gonna act like Kanye’s the first person to put on an oversized outfit and perform a song as if David Byrne didn’t do it in 1983 smh pic.twitter.com/g8v3bWRdNo
— ｂｅｔｈａｎｙ (@bethahny) September 7, 2018
What in the Minecraft hell pic.twitter.com/QxWQ3dAwgR
— Craig Bro Dude (@CraigSJ) September 7, 2018