Colombian singer Maluma has been revealed as the face of Versace’s spring 2022 men’s collection.
“Fashion is one of my biggest passions outside of music,” the 28-year-old pop star said, in a release. Maluma called his new role as “a dream come true.”
The campaign, shot by Mert Alas and Marcus Piggott, includes an appearance by Maluma’s dog Buda.
“Maluma has long been a part of my Versace family and I’m so excited for him to star in his first campaign with Versace,” said Donatella Versace, in a statement. “I loved the way he played with the camera and the fact that he was as much at ease in front of the camera as he is in front of a stadium full of people singing his songs!”
Maluma showed up at last year’s Met Gala with Versace and wore a red cowboy-inspired suit.