Nine Inch Nails has partnered with Dr. Martens to release special, limited edition footwear to coincide with the 30th anniversary of the band's seminal 1994 album, The Downward Spiral.
On socials, Dr. Martens posted that the boots were "inspired by the album artwork, their unrestrained live performances and the provocative music that made NIN the unmistakable voice of a generation."
The brand's site adds that the three pairs of boots are "a physical response to Nine Inch Nails’ visceral, ground-breaking album. Our exclusive collaboration celebrates the 30th anniversary of The Downward Spiral. A musical monolith that transcends genres through an exploration of the bleakest themes and yet manages to reject nihilism for hope."
The collection will offer "three hard-hitting silhouettes incorporating industrial design references," including an "8-eye 1460 boot in a stark black and white design from the album’s iconic artwork, a 3-eye 1461 shoe in black with a ‘Crystal Teeth’ design from the album, and an extra tall 10-eye 1490 boot inspired by the band’s uninhibited live shows where they would cover themselves in cornstarch for a decayed, post-apocalyptic aesthetic."
In a statement, Nine Inch Nails' creative director John Crawford added that the collaboration "just makes so much sense."
"Not just because of the countless fans I’ve seen wearing Dr. Martens at NIN concerts over the years (myself included), but because NIN and Dr. Martens are both known for rejecting convention and expectation in favor of innovation, with their distinctive ability to transcend genres and styles in a way that unique to each person who experiences them," Crawford continued. "The goal was always to make this collection feel as authentically Nine Inch Nails as possible, and I believe through close collaboration with the team at Doc’s we’ve succeeded in that.”
The Nine Inch Nails x Dr. Martens collection will go on sale this Friday, July 19 at select retailers and drmartens.com. Fans can also sign up here to be notified as to when the collection becomes available.
Check out images of the collaboration here.