One Direction is celebrating its 10-year anniversary on July 23 with a commemorative video, special music streams and an interactive website.
“To celebrate this date, alongside the fan frenzy, there will be a brand new 1D anniversary website, a 10-year celebration video especially made for their fans, and interactive playlists and activations across digital platforms,” reads a message from Simon Jones PR.
The firm said the “immersive” and “interactive” 10 Years of One Direction site will “take the form of a timeline charting the history of the group, from the first audition right up to the start of their hiatus.
“It will host an archive of music videos, artwork, TV performances, behind-the-scenes and rarely-seen content, all in one place.”
Fans will also be able to generate shareable playlists.
The celebratory YouTube video promises to “document highlights of the band's career, from forming on The X Factor to releasing their single ‘History', including clips from music videos, performances and candid behind the scenes video content.
“And of course the special relationship they have with their fans.”
EPs with B-sides, remixes, live recordings, acoustic performances and rarities will be released on streaming platforms.
Of course, iHeartRadio is already celebrating the 10th anniversary with 1D: One Direction.
One Direction – Harry Styles, Liam Payne, Louis Tomlinson, Niall Horan and Zayn Malik (who quit the group in 2015) – released five studio albums and had a string of hits and successful world tours before taking a "hiatus" in January 2016. All of its members have since released solo albums.