Rihanna’s luxury fashion brand Fenty is closing down.
LVMH Moët Hennessy Louis Vuitton, parent company of the pop star’s fashion brand, told WWD on Wednesday that Fenty is “on hold … pending better conditions.”
The news should not come as a surprise since the Fenty Instagram account has been inactive since Jan. 1. Last October, LVMH executive Jean-Jacques Guiony addressed sluggish sales by telling analysts: “We have to figure out exactly what is the right offer. It’s not something that is easy. Obviously, we have the great help from Rihanna on this, but I would say it’s still a work in progress when it comes to really defining what the offer will be.”
Rihanna partnered with LVMH to launch Fenty in 2019.
She also has a stake in Savage x Fenty lingerie and the Fenty Beauty and Fenty Skin brands.