Two days away from the launch of his new album, Starboy, The Weeknd still felt we needed a little surprise to uplift those snowy days.
Now that he already has 3 titles from this new album breaking the charts, it was time to release remind us of his marketing genius once again. On november 21st, the singer released a teaser for a new short film entitled Mania. The director for the ‘Starboy’ video, Grant Singer, is apparently also directing this new film.
As usual, the singer remains a mystery until the last minute. He’s become an expert at holding us in his suspense. And now, we have these 18 seconds to watch over and over until the actual release of the film, which he says will be soon.
Click on his Twitter post to watch the teaser:
The Weeknd Twitter