Walmart says the proposed logo for Kanye West’s Yeezy brand is too similar to its own and is “likely to cause confusion” among consumers.
Yeezy filed a trademark application for a sun-shaped logo made up of eight lines of three dots in January 2020. Walmart has used a sun design of six solid spokes since 2007.
The proposed Yeezy logo (left) and the Walmart logo.
The retail giant filed a complaint with the U.S. Patent and Trademark Office on April 21, alleging that the Yeezy design will “potentially create a false affiliation” with Walmart and damage its “goodwill.”
Walmart added that “the likelihood of confusion between [the Yeezy logo] and [the Walmart logo] is aggravated by the fact [Walmart] often partners with celebrities to create special lines of products and services.”
Creative Bloq, a UK-based website for artists, graphic designers and illustrators, opined that the two logos “look incredibly similar” and “extremely comparable” and “could be confusing.”