Harry Styles takes a live chicken for fish and chips in a promo video for his new Gucci Tailoring campaign.
The British singer, wearing an Alessandro Michele design, is seen carrying the fowl to a North London eatery and patiently waiting in line for an order of fish and chips. Then he heads outside to enjoy the meal while the chicken remains inside.
The video, by Glen Luchford is set to a cover of the Beatles hit "Michelle" by Blac Rabbit.
Styles' first Gucci ad campaign was unveiled this week. The brand explained it "echoes many famous photographs and scenes from British films." Check out some of the images on Instagram.