Bow down before King Kendrick.
Kendrick Lamar is back, just one week after dropping "The Heart Part 4," with a brand new music video for the Mike WiLL Made-It-produced “HUMBLE".
The cinematic video was directed by Dave Meyers & The Little Homies.
On the track, Lamar calls out today's rappers and commands them to stay in their lane. He uses the term "lil' bi**h' throughout the track, a commonly used adlib by Big Sean, the assumed target of his last song, "The Heart Part 4".
Lamar's new album drops on April 7.
Watch the video below. (Contains language some may find offensive.)
Original article by Sam Valorose at iHeartRadio