Calvin Klein on Wednesday debuted its new #MyTruth campaign featuring Shawn Mendes in nothing but a pair of white boxer-briefs.
The ad, set to Billie Eilish’s “bad guy,” also features Eilish, Troye Sivan, A$AP Rocky, Noah Centineo, Kendall Jenner and others.
On social media, Mendes shared several new images for the fashion brand as well as a pair of ads.
“I think the real strength is putting yourself out there, whether that’s in your music or just in life in general,” Mendes says in a spot featuring childhood video clips. “I’m vulnerable and I think that’s a good thing.
“I think the younger version of me would be pretty proud.”
The new images follow the February launch of Mendes' campaign with Calvin Klein, which included photos and videos.