Calvin Klein on Wednesday debuted its new #MyTruth campaign featuring Shawn Mendes in nothing but a pair of white boxer-briefs.
The ad, set to Billie Eilish’s “bad guy,” also features Eilish, Troye Sivan, A$AP Rocky, Noah Centineo, Kendall Jenner and others.
On social media, Mendes shared several new images for the fashion brand as well as a pair of ads.
“I think the real strength is putting yourself out there, whether that’s in your music or just in life in general,” Mendes says in a spot featuring childhood video clips. “I’m vulnerable and I think that’s a good thing.
“I think the younger version of me would be pretty proud.”
.@ShawnMendes for @CalvinKlein pic.twitter.com/VVJx1nqSX5
— Shawn Access (@ShawnAccess) May 9, 2019
Had such an amazing time shooting this campaign @calvinklein #MYTRUTH #MYCALVINS pic.twitter.com/U1YD69I0x5
— Shawn Mendes (@ShawnMendes) May 9, 2019
The new images follow the February launch of Mendes' campaign with Calvin Klein, which included photos and videos.