Rising star noelle is making a name for herself the old fashioned way—raw talent. Raised on the indigenous reserve in the Tyendinaga Mohawk territory in Ontario, noelle grew up surrounded by music and learned the power of her pitch-perfect voice. What started out as casually posting pop cover songs from her bedroom, led to her organically amassing nearly one hundred thousand subscribers on YouTube, being discovered by Virginia To Vegas, and landing her a record deal. Now with 4.6 Million global streams, and some of the world’s most esteemed songwriters and producers in the mix; Phil Cook (Lewis Capaldi, Ellie Goulding, Liam Payne), Mike Wise (Britney Spears, Alessia Cara, Usher) and Geoff Warburton (Shawn Mendes, Demi Lovato), noelle’s artistic vision is becoming crystal clear and 2023 is looking to be her breakout!
Bulgarian born, England raised, and now Canadian based, NIIVA has found her home with music. The singer/songwriter serves up organic modern-pop hymns wrapped up in a digital bow. Spinning relatable stories with a cool and conversational flow, she delivers a sort of lyrical liquid courage in a defiant yet approachable voice. A seasoned writer, vocalist, and performer, there's no mistaking NIIVA:s in the driver's seat.
NIIVA's "Friends", is a taste of the forbidden apple. With its' smooth, intimate vocals overtop an infectious beat, this fresh new record is bursing with the sweet, familiar anticipation of the friends to lovers story we all know and love.