Music is the essence of 20-year-old singer, songwriter and multi-instrumentalist Sofia Camara. The Portuguese-Canadian artist began nurturing her talent using vocal powerhouses like Ariana Grande, Adele, Christina Aguilera and Bruno Mars as inspirations. Waking up to the rock melodies of Led Zeppelin, Metallica, Guns N’ Roses and Nirvana that filled her West end Toronto home sparked an early love for musicianship and led to her taking bass, guitar and piano lessons.
As she began sharing covers on TikTok and YouTube, fans quickly connected with her emotive performances and before long, she had over 4 million likes and a supportive following (including Miley Cyrus who was a fan of her “When I Look at You” cover). Now managed by PMCKLIVE and signed to 21 Entertainment Group / Universal Music Canada, Sofia Camara is developing her own emotive coming-of-age pop-rock anthems anchored around her gifted voice and observational songwriting.
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Rising star noelle is making a name for herself the old fashioned way—raw talent. Raised on the indigenous reserve in the Tyendinaga Mohawk territory in Ontario, noelle grew up surrounded by music and learned the power of her pitch-perfect voice. What started out as casually posting pop cover songs from her bedroom, led to her organically amassing nearly one hundred thousand subscribers on YouTube, being discovered by Virginia To Vegas, and landing her a record deal. Now with 4.6 Million global streams, and some of the world’s most esteemed songwriters and producers in the mix; Phil Cook (Lewis Capaldi, Ellie Goulding, Liam Payne), Mike Wise (Britney Spears, Alessia Cara, Usher) and Geoff Warburton (Shawn Mendes, Demi Lovato), noelle’s artistic vision is becoming crystal clear and 2023 is looking to be her breakout!