Zany Ice Bucket Challenge Produces Amazing Result

IceBucket

Online naysayers are eating crow in the wake of news that a viral stunt raised in excess of US $200 million for medical research, triggering a promising new treatment for Amyotrophic Lateral Sclerosis (ALS,) also known as Lou Gehrig’s disease.

The Ice Bucket Challenge highlighted everyday citizens and celebrities immersed in showers of ice water on video in exchange for donations.

Spurred on by the amount of money raised, scientists recently developed a potentially breakthrough medication — sodium phenylbutyrate–taurursodiol.

While the experimental therapy is not a cure, it would help slow the progression of the affliction marked by rapid deterioration of nerve cells, according to a new study published in the New England Journal of Medicine.

Those who live with the disease suffer a gradual loss of their ability to control their muscles — impacting speech, diet and even breathing.

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