Beyoncé Posts Teaser For New Haircare Brand

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Beyoncé is previewing a new haircare brand called Cécred.

The global icon posted a short clip on Instagram featuring vintage clips from her childhood as well as a jump-cut montage of women at the salon (including herself) for a new line, Cécred.

Along with the clip she wrote, "Hair is sacred. The journey begins Feb 20."

Beyoncé first teased an interest in a haircare product back in May 2023, posting shots of her now and as a child getting her hair done. Along with the pics there was a handwritten note that reads:

How many of y’all knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.

See the post below.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Beyoncé (@beyonce)

 

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