TikTok Announces Inaugural 'In The Mix' Live Global Music Event
TikTok is getting into the concert game with their first ever live global music event.
Titled TikTok in the Mix, the full-day concert will take place on December 10 at at Sloan Park in Mesa, Arizona and feature headline performances by Cardi B, Niall Horan, Anitta and Charlie Puth.
Other artists scheduled to make appearances as part of its TikTok Elevate program include Isabel LaRosa, Kaliii, Sam Barber and Toronto's own LU KALA.
According to a press release, TikTok is promising "a unique experience—the live video and event production are designed specifically for TikTok's vertical format by award-winning director Hamish Hamilton and Done+Dusted."
For those who can't make it in person the platform will broadcast the event live via TikTok Live, with appearances from creators as well as highlights of some trends that have dominated 2023.
"No other platform mixes music, culture and creativity like TikTok. With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok," says Paul Hourican, TikTok's global head of music partnerships and programming. "This promises to be a music experience reimagined for the TikTok age and our music-loving global community. Get ready for the scale and spectacle of a stadium show with the down-the-lens intimacy of TikTok.”
Fans looking to make the trip down to Arizona can find ticket information at www.tiktokinthemix.com.