WATCH: BTS Promotes EV Brand With 'IONIQ: I'm On It'
BTS are helping launch Hyundai’s new electric vehicle brand IONIQ with a promotional music video titled “IONIQ: I’m On It.”
The song and its video, directed by Hanki Goh, is part of the K-pop group’s ongoing partnership with the South Korean car company.
“For this special project, we have all focused on individual moments that are important to us,” explained RM, according to a release. “For me, time for inner self is extremely important, I believe we all need time for reflection to be able to grow.”
Suga added: “We hope this song will inspire everyone to find time for what matters most and they can do the right thing for a cleaner future.”
The song is available for free download via the Hyundai website. Check out the video below:
Listen to music from BTS