The success of the economic recovery during COVID-19 depends upon your behaviour

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Whether it’s re-opening our economy, getting the kids back to class, or keeping your regular dentist appointment – the recovery and success will depend on your comfort and your confidence that we will be able to do all of this safely as we face the challenges of COVID-19.   Sarah Thorne, President and CEO of Decision • Partners is a behavioural researcher. She says we are all in a state of adaptive management. As much as we may think things have changed quickly, Thorne says our collective experience during this pandemic has been one of “slowing things down”. It’s causing us to think of what we’re doing, why we’re doing it and re-evaluating our values.   As it stands now, her research suggests most Canadians are becoming active risk assessors and will make decisions now based on their own comfort and confidence that they and their families will be safe.

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