Pure Country Pembroke
Local News
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Metallica coming to Port Elmsley, Ont. (virtually)
A drive-in concert series featuring Metallica will be screened at the Port Elmsley Drive-In on Aug. 29 -
CH-146 Griffon Helicopter rescues stranded canoeists in Algonquin Park
The pair were stranded on an island on Coveo Lake after their canoe capsized on Saturday -
Heat, thunderstorm warning hit Ottawa Valley to start the week
The humidex is forecast to hit 38 on Monday and 33 on Tuesday -
Minor earthquake rattles the Ottawa Valley
Earthquakes Canada reports a magnitude 2.9 earthquake hit the Ottawa Valley at approximately 9:40 p.m. Sunday evening. -
CAF Veterans walking 175 kilometres to Ottawa for Wounded Warriors Canada
The Walk For The Wounded will walk from CFB Trenton to the National War Memorial to support Wounded Warriors Canada.
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Home Hangouts with MacKenzie Porter
Fresh off her #1 for her song ‘Seeing Other People’, MacKenzie Porter joins Shannon Ella for a Pure Country Home Hangout! They chat about adding the song ‘These Days’ to pop radio, a new single that’s coming out in the first week of August, Wedding plans, colouring her hair, and more! -
Home Hangouts with Nice Horse
Shannon Ella sits down with our iHeartRadio Future Star, Nice Horse! They chat about their new song ‘Cowgirl’ and whether or not it was weird to release a song during this time. We also find out how the name ‘Nice Horse’ came to be, what it was like working with Jason Blaine, and more!
Contests
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Pure Country 96.7 Birthday Club
Want to wish someone special a happy birthday or anniversary on the radio?
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Carrie Underwood Asks Fans To Settle Donut Debate
Her Canadian husband Mike Fisher claimed donuts are not breakfast. -
Luke Bryan Says It's 'Frustrating' To Have To Watch His Words
The singer does not want to risk alienating conservative fans. -
Dallas Smith Shares New Album Details
The Canadian country star got some help from Thomas Rhett and Florida Georgia Line. -
Pure Country's Shannon Ella Is Expecting!
She and husband Steven Lee Olsen will become parents in December.
On the Record
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Carrie Underwood Asks Fans To Settle Donut Debate
Her Canadian husband Mike Fisher claimed donuts are not breakfast. -
Luke Bryan Says It's 'Frustrating' To Have To Watch His Words
The singer does not want to risk alienating conservative fans. -
Dallas Smith Shares New Album Details
The Canadian country star got some help from Thomas Rhett and Florida Georgia Line. -
Pure Country's Shannon Ella Is Expecting!
She and husband Steven Lee Olsen will become parents in December.
COVID-19 Updates
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Brands and business will have to appeal to our cave dweller instincts in order to succeed in the COVID era
We began this podcast series by exploring the behavioural and perceptual effects this pandemic has had on us and what will be the lasting impact. We learned that changes will actually come slowly, but the changes will be long lasting – perhaps even generational. We’ve learned that the future of work is no longer about working from home. It’s now about living at work. We’ve learned that our behaviour drives outcomes. Physical distancing, wearing masks, sneezing into our elbows are behviours that determine whether we’re fighting the curve, flattening the curve or crushing the curve. We’ve also learned that our expectations of government and corporations are framed by their behaviour. How have our leaders responded to your needs? How have corporations and brands addressed my concerns about your safety and your well-being? How has COVID-19 changed the language of business and brands? How has it moved the messaging? Graeme Newell is President of 602 Communications and an expert in DECISION SCIENCE. He joins us from his studio in Portland, Oregon. He says things haven't really changed. In fact, we've simply reverted to a more primitive, instinctive means of communication. -
Early tests of an Austrlian vaccine show no side-effects in humans. Part 2 with Nikolai Petrovsky
We know there will be a second wave of COVID-19. And it’s likely to hit us before the end of this calendar year. We also know that some countries, like Canada, have managed to crush the curve. Still, there are regions of the world where the curve continues to rise – particularly in Brazil, India and the United States. So, the daily news can be exhausting at best and grim when we consider the worst case scenarios. But there is some reason for optimism. Four months into the pandemic and more than 6 months after this strain of the coronavirus was first detected in China, the World Health Organization says there are currently 147 COVID-19 vaccines in development. At least 17 are now into the human trial phase. One of them is being developed in Australia. Professor Nikolai Petrovsky is the Chairman of the company called VAXINE Pty. He says their results to date are more than promising.
