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Pure Access
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Interview: Morgan Wallen
Sophie Moroz from the iHeartRadio Pure Country Countdown catches up with Morgan Wallen to chat about his new album “Dangerous: The Double Album” and the crazy year he’s had. -
Performance: Sacha
Check out the iHeartRadio Future Star SACHA as she performs an exclusive acoustic version of “Standards” only on Pure Country!
Contests
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Pure Country 96.7 Birthday Club
Want to wish someone special a happy birthday or anniversary on the radio?
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WATCH: Music Stars Shine On 'Celebrating America'
Katy Perry, Demi Lovato and Foo Fighters performed for the Biden-Harris inauguration. -
WATCH: Music Stars Perform At Biden-Harris Inauguration
Goodbye MAGA. Hello Gaga. -
Eric Church, Jazmine Sullivan To Sing U.S. Anthem At Super Bowl
H.E.R. will also perform ahead of the kick-off. -
Garth Brooks To Perform At Biden-Harris Inauguration
The country star joins a long list of music stars.
On the Record
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WATCH: Music Stars Shine On 'Celebrating America'
Katy Perry, Demi Lovato and Foo Fighters performed for the Biden-Harris inauguration. -
WATCH: Music Stars Perform At Biden-Harris Inauguration
Goodbye MAGA. Hello Gaga. -
Eric Church, Jazmine Sullivan To Sing U.S. Anthem At Super Bowl
H.E.R. will also perform ahead of the kick-off. -
Garth Brooks To Perform At Biden-Harris Inauguration
The country star joins a long list of music stars.
COVID-19 Updates
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Brands and business will have to appeal to our cave dweller instincts in order to succeed in the COVID era
We began this podcast series by exploring the behavioural and perceptual effects this pandemic has had on us and what will be the lasting impact. We learned that changes will actually come slowly, but the changes will be long lasting – perhaps even generational. We’ve learned that the future of work is no longer about working from home. It’s now about living at work. We’ve learned that our behaviour drives outcomes. Physical distancing, wearing masks, sneezing into our elbows are behviours that determine whether we’re fighting the curve, flattening the curve or crushing the curve. We’ve also learned that our expectations of government and corporations are framed by their behaviour. How have our leaders responded to your needs? How have corporations and brands addressed my concerns about your safety and your well-being? How has COVID-19 changed the language of business and brands? How has it moved the messaging? Graeme Newell is President of 602 Communications and an expert in DECISION SCIENCE. He joins us from his studio in Portland, Oregon. He says things haven't really changed. In fact, we've simply reverted to a more primitive, instinctive means of communication. -
Early tests of an Austrlian vaccine show no side-effects in humans. Part 2 with Nikolai Petrovsky
We know there will be a second wave of COVID-19. And it’s likely to hit us before the end of this calendar year. We also know that some countries, like Canada, have managed to crush the curve. Still, there are regions of the world where the curve continues to rise – particularly in Brazil, India and the United States. So, the daily news can be exhausting at best and grim when we consider the worst case scenarios. But there is some reason for optimism. Four months into the pandemic and more than 6 months after this strain of the coronavirus was first detected in China, the World Health Organization says there are currently 147 COVID-19 vaccines in development. At least 17 are now into the human trial phase. One of them is being developed in Australia. Professor Nikolai Petrovsky is the Chairman of the company called VAXINE Pty. He says their results to date are more than promising.
