Pure Country Pembroke
Local News
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Nine new COVID cases since Friday, one at Opeongo High School
There are 12 active cases in Renfrew County -
New COVID-19 grants open for area businesses Monday
Applications are being accepted for grants of up to $5,000 for businesses -
Limit Halloween contacts as much as possible: Renfrew County District Health Unit
The Health Unit released guidance on Thursday ahead of Halloween -
Carleton Place gym invites members from the COVID-19 red zone to workout
Anytime Fitness Centre in Carleton Place is inviting members from Ottawa to workout at its facility outside of the COVID-19 hot zone. -
Man arrested in connection to downtown Pembroke business robbery
Cash, cell phones, tablets and other items were stolen from a business early Monday -
No new COVID cases in Renfrew County, five active
None of the area's patients are currently in hospital
Contests
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Pembroke's Pure Country 96.7's Call of the Wild!
We have your chance to win a $1000.00 Gift Card to Cabela’s! For your chance to win, listen for Pure Country Pembroke’s Call of the Wild each weekday! -
Win An iHeart to Heart with Keith Urban
You and three friends in a private, virtual hang out with country music LEGEND Keith Urban! -
Pure Country 96.7 Birthday Club
Want to wish someone special a happy birthday or anniversary on the radio?
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Dierks Bentley Is Back With 'Gone'
The country star has not released new music since 2018. -
Carrie Underwood Wins 2 CMT Music Awards
The country star once again earned Video of the Year. -
Dolly Parton, Sara Evans Among Artists On Benefit Single 'PINK'
The song supports a U.S. breast cancer charity. -
LISTEN: Jess Moskaluke Celebrates Small Towns In 'Mapdot'
The country star sings the praises of places like Langenburg, Saskatchewan.
On the Record
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Dierks Bentley Is Back With 'Gone'
The country star has not released new music since 2018. -
Carrie Underwood Wins 2 CMT Music Awards
The country star once again earned Video of the Year. -
Dolly Parton, Sara Evans Among Artists On Benefit Single 'PINK'
The song supports a U.S. breast cancer charity. -
LISTEN: Jess Moskaluke Celebrates Small Towns In 'Mapdot'
The country star sings the praises of places like Langenburg, Saskatchewan.
COVID-19 Updates
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Brands and business will have to appeal to our cave dweller instincts in order to succeed in the COVID era
We began this podcast series by exploring the behavioural and perceptual effects this pandemic has had on us and what will be the lasting impact. We learned that changes will actually come slowly, but the changes will be long lasting – perhaps even generational. We’ve learned that the future of work is no longer about working from home. It’s now about living at work. We’ve learned that our behaviour drives outcomes. Physical distancing, wearing masks, sneezing into our elbows are behviours that determine whether we’re fighting the curve, flattening the curve or crushing the curve. We’ve also learned that our expectations of government and corporations are framed by their behaviour. How have our leaders responded to your needs? How have corporations and brands addressed my concerns about your safety and your well-being? How has COVID-19 changed the language of business and brands? How has it moved the messaging? Graeme Newell is President of 602 Communications and an expert in DECISION SCIENCE. He joins us from his studio in Portland, Oregon. He says things haven't really changed. In fact, we've simply reverted to a more primitive, instinctive means of communication. -
Early tests of an Austrlian vaccine show no side-effects in humans. Part 2 with Nikolai Petrovsky
We know there will be a second wave of COVID-19. And it’s likely to hit us before the end of this calendar year. We also know that some countries, like Canada, have managed to crush the curve. Still, there are regions of the world where the curve continues to rise – particularly in Brazil, India and the United States. So, the daily news can be exhausting at best and grim when we consider the worst case scenarios. But there is some reason for optimism. Four months into the pandemic and more than 6 months after this strain of the coronavirus was first detected in China, the World Health Organization says there are currently 147 COVID-19 vaccines in development. At least 17 are now into the human trial phase. One of them is being developed in Australia. Professor Nikolai Petrovsky is the Chairman of the company called VAXINE Pty. He says their results to date are more than promising.
