Podium funded by Alpine Credits: “For only the 10th time in more than 15 years of The Sport Market, we have ourselves a Platinum sport business story”


The stunning announcement that PIF would be the preeminent stakeholder in men’s professional golf represented in a proposed restructuring of the PGA Tour such a big sport business story that our regular Gold, Silver and Bronze just wouldn’t do. The PGA Tour shocker marked just the 10th time in 15 years that we designated a Platinum sport business story on The Sport Market Podium.